PRIVACY POLICY

Last updated: June 29, 2026

LOULOU THE BRAND, Inc. (“we”, “our”, or “us”) operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Our Services are powered by Shopify, which enables us to provide these solutions to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. We may collect or process the following categories of personal information, depending on how you interact with our Services:

• Contact details: including your name, physical address, billing address, shipping address, phone number, and email address.
• Financial information: including transaction details, form of payment, payment confirmation, and masked payment metadata processed securely via our payment gateways.
• Account information: including your username, settings, and internal profile preferences.
• Transaction information: including the items you view, put in your cart, add to your wishlist, purchase, or return, along with your past transaction history.
• Communications with us: including any text, images, or details you include when sending a customer support inquiry via email or WhatsApp.
• Device information: including information about your device, browser, network connection, your IP address, and cookie identifiers.
• Usage information: including metrics regarding how and when you interact with or navigate our online storefront.

How We Use Your Personal Information

We use your personal information for the following distinct purposes:

• Provide and Improve the Services: To perform our contract with you, process payments, fulfill your orders from our ready stoks, arrange for premium shipping (DHL Express), and manage your account.
• Marketing and Advertising: To transmit marketing updates and promotional communications by email, text message, or automated pixels, showing you online advertisements for products tailored to your preferences.
• Security and Fraud Prevention: To authenticate transactions, provide a secure check-out experience, and investigate any potentially malicious or illegal activity.
• Customer Support: To maintain an effective business relationship and respond quickly to your product inquiries.
• Legal Compliance: To comply with applicable international tax, accounting frameworks, and corporate laws.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to trusted third parties for legitimate purposes, including:

• With Shopify and integrated cloud management suites, payment processors, logistics partners (DHL Express), and data hosting systems that perform services directly on our behalf.
• With business and marketing partners to support personalized advertising based on your online interactions.
• With authorities or legal bodies to satisfy valid regulatory obligations or protect our terms of service.

We do not lease or sell your private personal data.

Relationship with Shopify

Our Services are hosted by Shopify. Shopify collects and processes personal information about your access to provide and optimize the digital infrastructure. Information you submit will be transmitted to and shared with Shopify, and may be located in countries outside your place of residence. To learn more about how Shopify manages this data, you can visit the Shopify Consumer Privacy Policy.

International Data Transfers

Because LOULOU THE BRAND, Inc. is located in the United States, your personal information will be transferred, stored, and processed outside the country you live in (including outside the European Economic Area or the United Kingdom). If we transfer your personal information out of the EEA, we rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses (SCCs) to guarantee an equivalent layer of data protection.

Your Rights and Choices

Depending on where you reside (such as the UK or European Economic Area), you may possess specific statutory rights regarding your personal records, including:

• Right to Access / Know: The right to demand a clear copy of the data logs we maintain about you.
• Right to Delete / Erasure: The right to request that we wipe your personal information from our system records.
• Right to Correct: The right to update inaccurate details.
• Right to Object / Restrict: The right to ask us to stop or restrict processing behaviors.
• Right to Opt-Out of Targeted Ads: You can opt-out of targeted marketing tracking. Our system acknowledges the Global Privacy Control (GPC) signal sent from compliant browsers.

We will never discriminate against you for exercising your privacy choices. To activate any of these legal rights, please submit an outline of your request to our privacy desk at hello@shop-loulouthebrand.com.

Complaints

If you have complaints about how we handle your personal records, please reach out to us using the contact info below. If you live in the EEA, you retain the legal right to lodge an official appeal with your local national data protection supervisory authority.

Contact Us

Should you have any questions about our privacy practices, or if you would like to exercise your available rights, please contact us directly:

Company: LOULOU THE BRAND, Inc.

Email: hello@shop-loulouthebrand.com

Physical Corporate Address: 651 N Broad St, Suite 201, Middletown, DE 19709, United States